I ran and sold a lawn care business. Then I spent 15 years leading marketing for companies across the country. Now I do both — working with landscaping companies doing $1M–$10M as their outsourced head of marketing. Real strategy, real execution, no agency overhead.
No account managers. No junior staff. You deal directly with me.
What clients get
More leads this spring.
The Problem
Most landscaping companies are stuck in one of three places. There's a way out of all three.
The Agency
You're paying $3–5K/month for an account manager you never talk to, juniors who don't understand your business, and strategies built for someone else. You fund their learning curve.
The Owner
You're already running crews, managing jobs, and handling customers. Marketing gets squeezed into whatever time is left — which is never enough. And it shows.
The Ghost
Hoping word of mouth is enough. It was — until it wasn't. Meanwhile, a competitor in your market is showing up everywhere and taking the jobs that should be yours.
There's a better way.
How It Works
Senior strategy, AI execution, no agency markup.
Before any tactic, we build the plan. Your market, your season, your goals — a clear roadmap so every dollar and every hour points in the same direction.
Your Google Business Profile is your most valuable local asset. We optimize it and build a system to get you a steady flow of real reviews from real customers.
Personalized postcards that show homeowners their actual property transformed with your services — built with YardCard, my own direct mail platform for landscapers.
Ideas built around your goals, not a generic playbook. Fliers to your clients' neighbors, garden tours, partnering with local garden clubs — the kind of marketing people actually remember.
A website built to convert local traffic into phone calls. Fast, clean, and optimized for the searches that bring you the jobs you actually want.
A clear view of what's working, what's not, and what we're changing. We look at results together every month and adjust — no set-it-and-forget-it.
How I Work
You work directly with me — one person, fully accountable for your results. No account managers, no juniors, no handoffs. Just a senior marketer who's also run a landscaping business.
We adjust strategy together based on what's working. Then I use AI to execute faster, smarter, and cheaper than any agency could with a full team.
You get the output of a full marketing department at a fraction of the cost — and the oversight of someone who actually knows landscaping.
You
Growth goals, business knowledge, final decisions
Henry — Strategy & Ownership
Day-to-day marketing lead, fully accountable for results
Specialists
Designers, SEO experts, paid media buyers — activated as needed
YardCard + AI Tools
Proprietary direct mail platform + AI that compresses timelines and reduces cost
Case Study
A Massachusetts-based landscape design company burning money on a generic agency with nothing to show for it. Here's what happened in year one.
10×
Return on first direct mail campaign
Targeted postcards to homeowners in key service areas, built and managed with YardCard
4×
Increase in leads — first Spring
Year-over-year increase in leads in the first month of their peak season
$3K
Monthly savings
Eliminated underperforming agency retainers and ad spend that wasn't generating revenue
Free Resource
Everything I know about marketing a landscaping company — every tactic, every tool, every template. No strings attached.
Want to implement it yourself? Go for it. I'm genuinely happy to help and I'll give it to you for free.
If you'd rather have someone own the execution and be accountable for results — that's what I do. Let's talk.
Pricing
Commit more, pay less per hour. Pick the package that fits where you are right now — and turn it up, down, or off as your season demands.
5 hrs/month
$1,000
per month · $200/hr
A good fit if you're early stage or want to test the model before scaling up.
11 hrs/month
$2,000
per month · $180/hr
Full marketing quarterback. Enough hours to run strategy and execution together.
25 hrs/month
$4,000
per month · $160/hr
For companies in an active growth phase that need more consistent output.
Need more or less? One-off projects and custom engagements available at $200/hr. Volume pricing available above 20 hrs/month.
The Guarantee
Most marketers promise results in 30 days. I won't — because organic marketing doesn't work that way, and anyone who tells you otherwise isn't being straight with you.
Here's what I will promise: if you don't like working with me or the work I produce in month one, just say so. I'll refund your first month in full. No questions.
No contracts. Cancel any time.
Zero risk to start. Zero obligation to stay. And if it works — and it usually does — the upside is a marketing engine running in the background while you focus on the work.
About
I ran and sold a lawn service company. I know what it feels like to watch spring arrive and wonder if the phone is going to ring. I know what it costs when it doesn't.
I've also spent 15 years in marketing — as a copywriter, a marketing manager, and the operator of a marketing agency. I've seen what moves the needle and what's just expensive noise.
This practice was born from a phone call with a friend who owns a landscaping company. He was burning $5K a month on an agency writing blog posts and emails that weren't generating a single lead. I stepped in at $2K a month. His leads have quadrupled.
Now, I'd love to help you. I work with a small number of clients at a time. You'll always deal with me — not an account manager or a kid just out of college.
Get in Touch
Tell me about your business and what you're trying to figure out. I'll get back to you directly.