Outsourced Marketing Director · Landscaping Companies Only
I combine 15 years of senior marketing experience with the firsthand knowledge of building and selling a landscaping business. I work with landscaping companies doing $1M–$10M as their outsourced marketing director — real strategy, real execution, no agency overhead.
No account managers. No junior staff. You deal directly with me.
What clients get
More leads this spring.
10×
ROI on first direct mail campaign
+40%
Website visits — first month of Spring
$3–4K
Saved monthly from ineffective agency spend
Moodscapes Landscaping — Year 1
The Problem
Most landscaping companies are stuck in one of three places. There's a way out of all three.
The Agency
You're paying $3–5K/month for an account manager you never talk to, juniors who don't understand your business, and strategies built for someone else. You fund their learning curve.
The Owner
You're already running crews, managing jobs, and handling customers. Marketing gets squeezed into whatever time is left — which is never enough. And it shows.
The Ghost
Hoping word of mouth is enough. It was — until it wasn't. Meanwhile, a competitor in your market is showing up everywhere and taking the jobs that should be yours.
There's a better way.
What I Run
Not a campaign. Not a tactic. The whole thing.
Before any tactic, we build the plan. Your market, your season, your goals — a clear roadmap so every dollar and every hour points in the same direction.
Your Google Business Profile is your most valuable local asset. We optimize it and build a system to get you a steady flow of real reviews from real customers.
Personalized postcards that show homeowners their actual property transformed with your services — built with YardCard, my own direct mail platform for landscapers.
Targeted campaigns to the right homes in your service area. The right message, to the right house, at the right time of year.
A website built to convert local traffic into phone calls. Fast, clean, and optimized for the searches that bring you the jobs you actually want.
A clear view of what's working, what's not, and what we're changing. We look at results together every month and adjust — no set-it-and-forget-it.
How I Work
I'm your strategic lead and day-to-day marketing owner. Behind me is a tight network of specialized contractors — designers, SEO experts, paid media buyers, direct mail production — activated as your business needs them.
I also built YardCard, a proprietary direct mail platform built specifically for landscaping companies. No other marketing consultant has it.
You get the output of a full marketing department at a fraction of the cost — and the oversight of someone who actually knows landscaping.
You
Growth goals, business knowledge, final decisions
Henry — Strategy & Ownership
Day-to-day marketing lead, fully accountable for results
Specialists
Designers, SEO experts, paid media buyers — activated as needed
YardCard + AI Tools
Proprietary direct mail platform + AI that compresses timelines and reduces cost
Case Study
A regional landscaping company burning money on a generic agency with nothing to show for it. Here's what happened in year one.
10×
Return on first direct mail campaign
Targeted postcards to homeowners in key service areas, built and managed with YardCard
+40%
Website visits — first Spring
Year-over-year increase in the first month of their peak season
$3–4K
Monthly savings
Eliminated underperforming agency retainers and ad spend that wasn't generating revenue
Free Resource
Everything I know about marketing a landscaping company — every tactic, every tool, every template. No strings attached.
Want to implement it yourself? Go for it. I'm genuinely happy to help and I'll give it to you for free.
If you'd rather have someone own the execution and be accountable for results — that's what I do. Let's talk.
Pricing
$200/hour. Pick the package that fits where you are right now — and turn it up, down, or off as your season demands.
5 hrs/month
$1,000
per month
A good fit if you're early stage or want to test the model before scaling up.
10 hrs/month
$2,000
per month
Full marketing quarterback. Enough hours to run strategy and execution together.
20 hrs/month
$4,000
per month
For companies in an active growth phase that need more consistent output.
Need more or less? One-off projects and custom engagements available at $200/hr.
Getting Started
01
30 minutes. We look at your business, your market, where you're winning, and what's holding you back. No pitch, no deck — just an honest conversation.
02
If there's a fit, I put together a clear scope and pricing based on where you are and where you want to go. No cookie-cutter packages.
03
No 6-week onboarding. No kickoff presentation. We prioritize, we start, and you see momentum before the first month is over.
Photo coming soon
About
I ran and sold a lawn service company. I know what it feels like to watch spring arrive and wonder if the phone is going to ring. I know what it costs when it doesn't.
I've also spent 15 years mastering the marketing side — as an agency owner, a copywriter, a head of marketing, and a business owner. I've seen what moves the needle and what's just expensive noise.
I built this practice to combine both worlds. And I built YardCard, a proprietary direct mail platform for landscapers, as a tool no generalist agency can replicate.
I work with a small number of clients at a time. You'll always deal directly with me — not an account manager, not a junior hire. Me.