One Small Website Update = $85K+ in Pipeline

The header and footer of your website are prime real estate. They appear on every single page. Don't waste that space.

One landscaping client of mine had "Subscribe to our blog" sitting in the footer. Here's the problem: the last time that form generated a customer was 2019, seven years ago.

We changed it to a form to schedule a consultation instead. It appears on every page.

Results

• 10 new leads
• $85K–$185K in new pipeline generated
• $55K still open
• $14K in booked revenue

Where did the pipeline figure come from?

On the consultation form, we ask this exact question:

Anticipated Budget (We understand you may not understand the cost of "these things." What do you realistically plan to spend, given the scope of your work?)

Here are the responses:

One tiny change, worth thousands in opportunity.