August 31, 2026
Host Your Own Garden Tour
A wacky but effective marketing idea: run your own self-guided garden tour featuring your best clients' properties.
A lot of towns already have a garden tour, usually put on by the local garden club. Nothing stops you from running your own.

How to do it
- Ask your best clients if their property can be a stop on the tour.
- Invite a few other great properties around town too, even ones you didn't do the work on. Potential lead!
- Partner with a local business or two: a garden supply center to sponsor it, a restaurant for lunch after. Split the cost, amplify the reach.
- Pitch the local paper. A self-guided tour of private gardens is exactly the kind of story they run.
Every stop on the tour is a property you (or someone you'd want as a client) touched. People walk your work in person, then go home and look you up.
Ready to put this into practice?
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