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August 31, 2026

Host Your Own Garden Tour

A wacky but effective marketing idea: run your own self-guided garden tour featuring your best clients' properties.

A lot of towns already have a garden tour, usually put on by the local garden club. Nothing stops you from running your own.

How to do it

  1. Ask your best clients if their property can be a stop on the tour.
  2. Invite a few other great properties around town too, even ones you didn't do the work on. Potential lead!
  3. Partner with a local business or two: a garden supply center to sponsor it, a restaurant for lunch after. Split the cost, amplify the reach.
  4. Pitch the local paper. A self-guided tour of private gardens is exactly the kind of story they run.

Every stop on the tour is a property you (or someone you'd want as a client) touched. People walk your work in person, then go home and look you up.

Ready to put this into practice?

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