62% of Homeowners Find Their Landscaper by Word of Mouth

Five practical, low-cost ways landscaping companies can systematize referrals instead of leaving word of mouth to chance.

62% of homeowners say word of mouth is how they found their provider. It's the #1 channel, ahead of ads, ahead of social.

But most companies still leave it to chance. Here are 5 ways to make it systematic instead.

1. Lawn signs

Ask your customers if you can put up a lawn sign. That sign, plus your nice work, will bring you leads.

2. Logo, phone, and website on your trucks

Every job site turns into a rolling ad for the whole neighborhood.

3. Flyers to the neighbors of existing customers

Send flyers, letters, or Yard Cards to the 10 closest houses to all of your existing clients.

4. Referral cards

Hand out a few cards to each client. Ask them to give them to neighbors and friends if they ask for a landscaper. Include a discount for the new client on the card, if that fits your model.

5. A gift card for the referrer

Don't advertise it upfront. Just send it after the referred job closes, as a thank-you.

Why this works

Your work will bring in most of the referrals on its own. These five tactics just give that word of mouth more ways to reach someone:

A referral from a neighbor, backed up by the yard sign next door.
Your truck parked on the street, backed up by a card in a client's hand.

Stack a few of these together, and one good job turns into multiple chances for someone to hear about you.