How Moodscapes 2Xed Leads (and Saved $3K a Month)

A Massachusetts landscape design firm doubled monthly leads and added nearly $100K in revenue after switching from a $5K/month agency to a focused marketing...

Moodscapes, a landscape design firm in Massachusetts, had a marketing agency plus ad budget totaling $5K a month in spend. That's a lot for a $1M company, for very little to show for it.

I stepped in at $2K a month. The change felt risky to the owner, Zach, but he took the leap of faith.

In our first full month together, during the busy season, we doubled leads.

May 2025: 9 leads
May 2026: 19 leads

What was the change?

We stopped writing blog posts. They hadn't brought in a customer in 6+ years.
We created dedicated town pages. 3 of the new leads came specifically from pages that didn't exist before.
We filled out every possible part of the Google Business Profile. Leads from Google doubled (4 to 8); phone calls went from 0 to 2.
We removed the "subscribe to our blog" form in the footer and added a lead form in its place. 2 leads filled it out (0 the year before).

The real result: May revenue increased by nearly $100,000 from 2025 to 2026.